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We surveyed 2,000 women

  • 82%
    had experienced intimate dryness at some point in their lives
  • 41%
    felt embarrassed of the condition
  • 66%
    said intimate dryness impacted their sexual relationships
  • 40%
    felt worried about their symptoms

“We’ve not been brought up to have these conversations, but it’s really important. We need to be able to say ‘vulva’ in the same way we say ‘elbow’ or ‘nose’”

- CLARE BOURNE, PELVIC HEALTH PHYSIOTHERAPIST

We’re done feeling embarrassed. It’s time to talk.

“As a new mum, I experienced intimate dryness for the first time and I felt completely alone in my problem. No one else talked about it. Doctors pointed me towards dusty old ointments that looked like they’d been sat on pharmacy shelves since the 80s. That was the extent of the education and support.

Now I’m entering the perimenopause years, it’s an issue again, but this time I’m well equipped. I know how common this issue is, I’m armed with information, and I know I’m not alone. There’s nothing to feel embarrassed about. (Says me, in the giant vulva costume)”

- FIONA TOOMEY, NAYDAYA FOUNDER

#EndTheDrySpell in conversation with...

  • ANNE HENDERSON,
    CONSULTANT GYNAECOLOGIST

  • CLARE BOURNE,
    PELVIC HEALTH PHSYIOTHERAPIST

  • KATE MOYLE,
    PSYCHOSEXUAL THERAPIST

Prefer audio? Search for 'NAYDAYA' in your podcast app, or click the button below to listen on Spotify

LISTEN NOW

Real experiences from the NAYDAYA community

  • “I've had quite a few issues with the old "lady garden" since going through the menopause: dryness, irritation, water infections and horrible, repeated cysts/lumps.”

  • “To stand in a room full of people with your down belows absolutely crawling with itch was torturous. Keeping a straight face and pretending everything was normal was so exhausting.”

  • “I am not only going through the menopause but am also on drugs for breast cancer which has the side effect of drying you out “down there””.

Join us on social @naydayaskin to #EndTheDrySpell together

Looking for a safe, supportive space to talk about everything menopause-related?
Join our private Facebook community, The Glory Years

JOIN NOW

Our campaign in the press

  • What's the difference between vaginal

    and vulvar dryness and how can

    you overcome it?

    READ MORE
  • Ashley James talks to HELLO!
    about End The Dry Spell

    READ MORE
  • Campaign ambassador, Ashley James

    shares "I like my white wine dry,

    not my vagina"

    WATCH THE VIDEO
  • Ashley James joins NAYDAYA to launch

    ‘End The Dry Spell’ campaign

    for women’s intimate health

    READ MORE
  • This vital organ is finally seeing scientists

    sit up and take notice

    READ MORE
  • New research reveals 82% of women

    have experienced intimate dryness.

  • Naydaya breaks taboos around

    vaginal dryness with hard-hitting campaign

    READ MORE
  • Naydaya has committed to

    breaking intimate health taboos

    READ MORE

Make intimate dryness history with Victory Oil

Intimate dryness is a pain in the ass (or vulva, actually), but you don’t just have to live with it.

Shop our #1 best-selling oil, Victory Oil, designed to soothe intimate skin, and treat intimate dryness.

Hormone-Free. Created with gynaecologists. Clinically proven.

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Read our lips

With insight from leading women’s health experts, we’re ending the dry spell in education.