
The science of vaginal atrophy explained
Vaginal atrophy, now more commonly known as genito-urinary syndrome of menopause (GSM) is when the walls of the vagina become drier, thinner and less stretchy, and more likely to become inflamed. The external skin (the vulva) also loses volume, which is called vulval atrophy.
This is directly due to your body's oestrogen levels dropping, causing loss of collagen and elastin, which makes intimate skin feel dry, itchy and uncomfortable.
What vaginal and vulval atrophy feels like
If you've ruled out any chance of infection and you're still feeling uncomfortable, it could be vaginal and vulval atrophy. Common symptoms include:
- Vaginal and vulval dryness
- Burning sensation in the vagina, especially when urinating
- Itching sensation in your genitals
- Urgency when needing to pass urine or even incontinence
- Decreased vaginal lubrication during sexual intercourse
- Pain and discomfort during sexual intercourse
- Shortening and tightening of the vaginal canal and entrance

The intimate moisturiser that provides instant relief
No one talks about this common symptom, so dealing with it can feel hopeless and isolating, but it doesn't need to be that way.
Victory Oil is a 100% natural, hormone-free intimate moisturiser that offers relief from the first application, when used twice daily.

Recommended by Gynaecologists
“Oil-based moisturisers create a protective layer that locks in deep moisture, supporting the skin's hydration barrier and soothing irritation.”
“Myself and all the menopause-specialist GPs in the clinic recommend Victory Oil for women suffering with intimate problems, and the feedback we get is brilliant.”
Dr Anne Henderson Consultant Gynaecologist and British Menopause Society Advanced Specialist
Loved by over 100,000 women
Real results, real relief.









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