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What is vaginal and vulval atrophy?

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The science of vaginal atrophy explained

Vaginal atrophy, now more commonly known as genito-urinary syndrome of menopause (GSM) is when the walls of the vagina become drier, thinner and less stretchy, and more likely to become inflamed. The external skin (the vulva) also loses volume, which is called vulval atrophy.

This is directly due to your body's oestrogen levels dropping, causing loss of collagen and elastin, which makes intimate skin feel dry, itchy and uncomfortable.

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Video explain vaginal and vulva atrophy

What vaginal and vulval atrophy feels like

If you've ruled out any chance of infection and you're still feeling uncomfortable, it could be vaginal and vulval atrophy. Common symptoms include:

  • Vaginal and vulval dryness
  • Burning sensation in the vagina, especially when urinating
  • Itching sensation in your genitals
  • Urgency when needing to pass urine or even incontinence
  • Decreased vaginal lubrication during sexual intercourse
  • Pain and discomfort during sexual intercourse
  • Shortening and tightening of the vaginal canal and entrance
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The intimate moisturiser that provides instant relief

No one talks about this common symptom, so dealing with it can feel hopeless and isolating, but it doesn't need to be that way.

Victory Oil is a 100% natural, hormone-free intimate moisturiser that offers relief from the first application, when used twice daily. 

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Dr Anne Henderson Headshot

Recommended by Gynaecologists

“Oil-based moisturisers create a protective layer that locks in deep moisture, supporting the skin's hydration barrier and soothing irritation.”

“Myself and all the menopause-specialist GPs in the clinic recommend Victory Oil for women suffering with intimate problems, and the feedback we get is brilliant.”

Dr Anne Henderson Consultant Gynaecologist and British Menopause Society Advanced Specialist

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Loved by over 100,000 women

Real results, real relief.

"Having suffered vaginal atrophy and its attributed conditions: dryness, burning, itching, urine infections, Victory Oil kept popping up via Facebook. I lost count of the times I allowed the sceptic in me to prevent ordering. Using Victory Oil has been transforming. Such relief."

"This has been a total game changer for me. Trips back and forth to the doctor and a specialist gave me a handful of creams, temporary support but not long term. This oil has been amazing, within days all started to feel more 'normal.' It has also allowed for my hubby and I to feel a closeness and intimacy that has been missing due to me feeling so sore previously."

"After years of suffering, my itch is no more! I can not believe how quick this little bottle of miracle oil worked, within hours I felt a difference. Now, just after a couple of days, I feel like I could cry at the relief this is bringing. No more standing in the shower letting the water run over my itchy place. No more laying with a wet flannel over it."

"As a 62yr old woman with vaginal atrophy I always felt dry and irritated and didn't believe that anything could give me relief. Well how wrong was I. I purchased Victory Oil and from the first drop it felt soothed and comfortable. It really has changed my life. Miracles really do happen."

What to expect when used twice daily

Day 3

87% said it instantly relieves dryness
85% say it relieved irritation

Week 1

94% said it felt soothing
90% said it relieved dryness

Week 4

95% felt long-lasting hydration
88% saw an improvement in their sex life